Jaeger-LeCoultre x Shanghai International Film Festival annual charity gala dinner.
Jaeger-LeCoutre’s has a long history of supporting and preserving the art of cinema, and the brand collaborated with the Shanghai International Film Festival to promote public awareness of Chinese film history and preservation.
We collaborated with Marcadé France to organize a charity dinner supporting Jaeger-LeCoultre’s efforts towards preserving local film history, with all proceeds going towards Chinese film restoration projects.
For the centerpiece of the event, the brand featured a special edition Rendez-Vous Moon Medium, with over 100 inlaid diamonds and a distinct variation of its signature moon phase element.
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