Launching the 2019 - 2020 slate of new productions and original IPs for China’s largest animation video platform in an unforgettable event.
On November 17, 2019, BILIBILI, one of China’s largest video platforms, introduced 40 new animations including 27 new IPs at the 2019-2020 MADE BY BILIBILI Animation Launch Conference.
Future+ collaborated with BILIBILI to design and create a memorable event, generating all creative as well as stage design and event production, along with all video creative and production as well as a series of video advertisements.
Built over 3 days, the stage was 25 meters wide, featuring a 64-meter long and 5.5m tall curved LED screen, one of the largest ever assembled in China. The stage’s triangular construction references the iconography of “The Three-Body Problem”, the largest new IP announcement of the night.
Future+ also created a series of interactive activations within the venue, such as a large clock counting down to the night’s announcements as a part of an activation playing off the idea of “spoiler alerts”, engaging the audience at the venue.
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