On November 17, 2019, BILIBILI, one of China’s largest video platforms, introduced 40 new animations including 27 new IPs at the 2019-2020 MADE BY BILIBILI Animation Launch Conference.
Future+ collaborated with BILIBILI to design and create a memorable event, generating all creative as well as stage design and event production, along with all video creative and production as well as a series of video advertisements.
Built over 3 days, the stage was 25 meters wide, featuring a 64-meter long and 5.5m tall curved LED screen, one of the largest ever assembled in China. The stage’s triangular construction references the iconography of “The Three-Body Problem”, the largest new IP announcement of the night.
Future+ also created a series of interactive activations within the venue, such as a large clock counting down to the night’s announcements as a part of an activation playing off the idea of “spoiler alerts”, engaging the audience at the venue.